In April,?? ?? ?? we wrote about #BookTok, describing it as "the "last wholesome place" on the internet. We then asked: can it stay that way?
Depending on how you see the platform — and how you view Amazon — the answer may be here. Amazon has now decided to sponsor the TikTok Book Club, in an effort towards "connecting more readers with books and sharing the experience and joy of reading".
According to a statement by the pair of companies, the collaboration is an offshoot of Amazon's campaign called "That Reading Feeling Awaits". The global campaign aims to inspire a deeper love of reading, much like TikTok's book community already has.
The partnership, then, may be natural but it's coming at an interesting time. Amazon is currently being boycotted by a slew of prominent TikTokkers. In a campaign entitled #PeopleOverPrime, 70 creators have vowed to "prevent Amazon from monetizing one of the largest social media platforms in the world".
Amazon, meanwhile, appears intent on cementing a presence on TikTok, with this collab being yet another example of their (ahem) perseverance.
There's not much information about how tangible this sponsorship will be. So far, it appears that Amazon's involvement comes in the form of free, reading-themed emojis on TikTok, by searching for @amazonbooks in Stickers. These stickers can be placed on #BookTok-themed videos. The TikTok Book Club logo and in-app hubs are now also stamped with "Presented by Amazon Books" written underneath.
The TikTok Book Club read for the month, Bolu Babalola's Honey and Spice, was also selected for Amazon's Editors’ Pick earlier this summer, as a part of their Feel-good fiction round-up. Babalola also shared her own summer reading picks on the Amazon Editor's Choice blog yesterday, another facet of the crossover between Amazon and TikTok.
Lisa De Meyer, UK country manager at Amazon Books, said, "At Amazon, our team's mission is to inspire reading, celebrate books of all genres and all ways of reading. We’re excited to support the #BookTok community’s love of reading and offer new visual ways of expressing that reading feeling."
The company's focus on TikTok Book Club is a strong move, especially in light of their current standing with some TikTokkers. The book club came to fruition this summer, and has already gained significant traction across the platform and the wider publishing community.
The Science of Keeping Your Chips Cool
Smithsonian Asian Pacific American Center Launches Inaugural Celebration
APA Members of Congress Respond to Mueller Report
2019 Manzanar At Dusk Will Connect Past and Present Injustices
5 Signs Your Storage Drive is About to Fail
A Colorful Day in Little Tokyo
API Legislative Caucus Condemns Anti
OBITUARY: Lydia Takeshita, Founder of LA Artcore Gallery
The State of PC Gaming in 2016
Hiraoka Departs Keiro; Kanamori Named President, CEO
3 best stationery bike deals: Peloton, Schwinn, and Echelon deals at Amazon
After the Fire: Ikkyu Strong
Google Celebrates Sculptor Ruth Asawa in Honor of Heritage Month
Ann Curry: Wartime Lies About JAs Persist
Webb telescope offers a look at one of the universe's most chaotic crashes
Cultural Exchanges Deepen at Manzanar
OC Supervisor Bartlett Joins SCAQMD Board
‘Manzanar Immersive’ This Saturday at GVJCI
Wordle today: The answer and hints for January 1
Harmony in the Face of Change
QW0TROBERY обыграла SPARTAK TEAM в матче второго дивизиона BetBoom Битва Чемпионов 2025Томный косплей на эльфийку Фрирен из аниме ?Провожающая в последний путь Фрирен?Утонченная и развратная — косплей на Зельду из The Legend of Zelda2024 SAG Awards nominations: See the full listСуд признал владельцев ?Леста Игры? экстремистами, активы компании перейдут государствуSolder vs. Paste on the Core i9Клиент БК BetBoom выиграл ?4 млн благодаря выходу Team Spirit в плейМанящее декольте и интригующий косплей на служанку Катерину из Kingdom Come: Deliverance IIWalmart Plus deal: Get $50 in Walmart cash when you sign up for a oneBest fitness smartwatch deals: Save up to 50% on Fitbit and Google Pixel Watches Wordle today: The answer and hints for January 15 Соблазнительный косплей на Трисс Меригольд из первого ?Ведьмака? Language обыграла Rise в противостоянии второго дивизиона BetBoom Битва Чемпионов 2025 Best fitness smartwatch deals: Save up to 50% on Fitbit and Google Pixel Watches QW0TROBERY обыграла SPARTAK TEAM в матче второго дивизиона BetBoom Битва Чемпионов 2025 Как же она горяча — косплей на A2 из NieR: Automata For one beautiful night, #fartgate actually united all of Twitter CES 2024: Asus Zenbook Duo is a gnarly dual QW0TROBERY обыграли Green Hustle во втором дивизионе BetBoom Битва Чемпионов 2025 How to Remote Access Your Computer with Chrome
0.2071s , 9951.2265625 kb
Copyright © 2025 Powered by 【?? ?? ??】Enter to watch online.TikTok's Book Club is now (unsurprisingly) Amazon,
