You don't need to be sex under a waterfall videoa genius to figure out that putting the words "white" and "purity" together is problematic, what with white supremacy and all.
Yet beauty brand Nivea slapped a "white is purity" slogan on one of its recent advertisements. A move they're now presumably regretting.
SEE ALSO: Pepsi finally unites America with its terrible Kendall Jenner adThe ad for its invisible deodorant was posted on the brand's Facebook page, geo-targeted at followers in the Middle East, according to the BBC.
"Keep it clean, keep bright. Don't let anything ruin it, #Invisible," the post reads.
This Tweet is currently unavailable. It might be loading or has been removed.
The post was taken down following an outcry, but not before the alt-right used the ad to their advantage, claiming NIVEA had "chosen" their side, and that it was the group's official deodorant.
This Tweet is currently unavailable. It might be loading or has been removed.
"There have been concerns risen about ethnic discrimination due to a post about NIVEA Deodorant Invisible for Black & White on our NIVEA Middle East Facebook page," a spokesperson from NIVEA's parent company, Beiersdorf, told the BBC. "We are deeply sorry to anyone who may take offense to this specific post. After realizing that the post is misleading, it was immediately withdrawn.
"Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities.
The incident mirrors a 2011 Nivea ad (and a near-identical apology) that was also deemed racially insensitive. The ad featured an African-American man throwing a human head and the copy "re-civilize yourself."
Mashablehas contacted Beiersdorf for further comment.
A live version of Animal Crossing's theme is here to lift your spiritsSamsung Terrace is an outdoorsy TV that doesn't mind a little rainFacebook to acquire Giphy for $400 millionCan UV light sanitize hotel and Airbnb rooms?Scammers send fake COVIDApple's iPhone 12 might come without EarPodsHealthcare workers are saving lives. Here's how you can send them your gratitude.'Apple Glass' could start at $499 with support for prescription lensesApple's iPhone 12 might come without EarPodsHBO partners with Scener to create co Elon Musk wants to challenge ChatGPT with his own AI company Microsoft drops Twitter from its advertising platform Netflix to finally stop sending DVDs by mail Southwest Airlines flights were briefly grounded nationwide. What we know. 11 great apps for learning about mindfulness One surprising song links 'Succession,' 'Barry,' and 'The Last of Us' 'Quordle' today: See each 'Quordle' answer and hints for April 14 'Quordle' today: See each 'Quordle' answer and hints for April 16 Have 'Succession' and 'The Last of Us' started the next big TV trend? 'Succession' Season 4, episode 4: What does Kerry whisper to Roman?
0.1775s , 14422.1953125 kb
Copyright © 2025 Powered by 【sex under a waterfall video】Enter to watch online.Nivea actually ran an ad with the slogan 'white is purity' and it didn't end well,